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Leading, Inspiring & Championing the Practice and

Practitioners of Marketing Effectiveness Globally

The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success.

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