Talent Acquisition Masterclass 1 & 2 BUNDLE

ABOUT

TALENT ACQUISITION MASTERCLASSES - TRANSFORMING RECRUITMENT THROUGH YOUR EVP AND EMPLOYER BRAND MARKETING

TALENT ACQUISITION MASTERCLASS BUNDLE

#1 Building a Future-Fit EVP (Employer Value Proposition) and Employer Brand

#2: Communicating your Talent Acquisition and Employer Branding Roll-Out Plan

Thursday, 23 May 2024 and 27 June 2024

9h00-16h30

Island Club Hotel, Northbank Lane, Century City, Cape Town 

INTRO

In an era where talent markets are increasingly competitive, possessing a relevant, winning Employer Value Proposition (EVP) and a recognizable Employer Brand is crucial for attracting, engaging, and retaining top talent. Moreover, without active and consistent communication about your workplace and its offerings, the challenge of finding and keeping high demand individuals for your company becomes significant.

These masterclass sessions are designed for Talent Acquisition Specialists, Recruiters, HR Professionals, Marketers, Learning and Development staff, and all leaders involved with your talent brand. The shift from conventional transactional leaders to those of Employer Brand Advisors and Marketers is becoming increasingly critical as the skills gap widens and high-demand talent becomes scarcer.

WHY SHOULD IT MATTER

With 75% of job seekers considering a company's reputation before applying and A 43% significant decreases in cost-per-hire reported, understanding and implementing a robust EVP is critical. The importance of addressing the needs of the evolving workforce, including Gen Z by 2025, is imperative for organizational leaders.

KEY FOCUS AREAS

Masterclass #1

·      Disruption or Opportunity to Reinvent Human Capital in our Labour Market

·      Defining all these Buzzwords – EVP, Employer Brand, Recruitment Marketing and Why They Matter

·      Equipping You as an Employer Brand Marketer and Influencer

·      Steps to Building a Future-Fit Winning EVP and Recognisable Employer Brand

Masterclass #2

·      Scope and approach your TA/Employer Brand communications roll-out plan.

·      Develop personas and tailor your EVP.

·      Map the Candidate and Employee Journey, focusing on key EVP touchpoints.

·     Garner stakeholder adoption and advocacy for your EVP and employer brand.

·      Learn to evaluate, deploy, and maintain your strategy.

COURSE OVERVIEW

Each Masterclass stands alone, offering separate, valuable insights. However, for an enriched learning journey, we suggest beginning with Masterclass 1 followed by 2. Bundle both to unlock a comprehensive experience.

WHY JOIN

Led by Celeste Sirin, seasoned employer brand and recruitment marketing mentor, trainer and CEO of Employer Branding Africa, these sessions emphasize maintaining human connections in an AI-driven landscape, providing a competitive and critical value-add. Attendees benefit from intimate, interactive sessions that offer practical workplace tools and knowledge sharing.

WHO SHOULD ATTEND

Ideal for both seasoned leaders and newcomers within corporate environments or dynamic start-ups that are in a growth phase. Professionals who will benefit include:

· HR Executives/Managers

· Talent Acquisition Managers/Specialists

· Recruitment Managers/Recruiters

· HR Business Partners

· Sourcing Specialists

· Marketing and Communications   

· Learning and Development

· Founders/Business Owners

QUICK WINS

·    Interactive and consultative

·    Self-assessments and collaborative discussions

·    Knowledge sharing with like-minded Leaders

·    Implementable and reusable workplace tools

·    Plenty of global best practices, insights and reference points/sources

·    Certificate of Course Completion

VIEW THE MASTERCLASS STANDALONE OPTIONS 

Thursday, 23 May: Masterclass #1 Building a Future-Fit EVP (Employer Value Proposition) and Employer Brand https://qkt.io/uArChm

Thursday, 27 June: Masterclass #2 Communicating your Talent Acquisition and Employer Branding Roll-Out Plan https://qkt.io/n0RpTK

DIRECTIONS